Suppress là gì

Think about it. When you start searching for a new product, where vì you look first? Most likely you head to the Amazon marketplace, type in the most relevant keyword, and click—millions of products are at your fingertips. With over 60% of product searches beginning on Amazon, brands have realized it is imperative lớn utilize the platform khổng lồ reach larger markets, move more merchandise, & create a widespread brand audience.

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What many retailers don’t realize, however, is that Amazon hàng hóa listings require constant maintenance và upkeep. It’s impossible to lớn succeed on the platform with a “set it và leave it” strategy. While there are plenty of steps sellers must take before listing products on Amazon, it’s important to cảnh báo there is substantial work lớn be done while a sản phẩm listing is live.

All listings on Amazon must be constantly updated & maintained because, if any elements of a listing fail lớn meet Amazon’s requirements over time, it will be suppressed, deactivated, oryour entire trương mục suspendeduntil the issue is resolved. Và suppressed listing means that Amazon customers can’t tìm kiếm for or find your product, immediately translating to lớn lost revenue for every hour the listing is down until it is fixed.

What causes a suppressed Amazon listing?

Suppressed listings usually occur when a specific sản phẩm listing doesn’t quite live up khổng lồ Amazon’s rigorous standards. According khổng lồ Amazon, these suppression guidelines are in place lớn make it easier for consumers to locate, research, and actually purchase products on its platform. In order to lớn ensure hàng hóa listings won’t be suppressed by Amazon, sellers should include all required product details và information.

Common examples of missing or insufficient information that can lead to suppressed listings include:

Any listing (excluding certain categories such as apparel, books, or shoes) without a detailed product description.Any clothing or accessories sản phẩm with a title longer than 80 characters.Any product listing without a defined category type.

How can I fix suppressed listings?

Luckily, sellers can identify và correct suppressed listings without too much hassle. The difficulty is that this requires sellers khổng lồ consistently check back on their listings to ensure everything is up to lớn date & running smoothly.

Here are 5 steps khổng lồ fix a suppressed Amazon listing:

Navigate to lớn the ‘Manage Inventory’ button under the Inventory tab in Seller Central.If you have any suppressed listings, you will see a ‘Suppressed’ button. If no ‘Suppressed’ items are indicated, then congratulations–all listings are working properly!If the button is present, click ‘Suppressed’ & select the desired hàng hóa listings.Go through & edit listings that need more information, or click ‘Manage Images’ lớn fix those without product pictures. Every sản phẩm listing has an Amazon hàng hóa Summary page, which lists out all of the suppression and chất lượng issues.Once all of the issues have been resolved, click ‘Save và Finish’ lớn exit.

What happens if my listing is incorrectly flagged?

On rare occasions, even when you think your listing is in line with Amazon’s standards, your listing may be suppressed due to lớn an unintentional prohibited claim. Amazon’s prohibited claim guidelines exist to make sure that shoppers receive the most honest & accurate information—but sometimes, the Amazon algorithm incorrectly flags certain claims or keywords. Based on the type of issue, there are two main ways that sellers can be notified of incorrectly flagged suppressed listings: Stranded Inventory and Performance Notifications.

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Stranded InventoryWhen a listing is classified as Stranded Inventory, an ASIN will be removed from Amazon. It can be found in the ‘Manage Inventory’ page as ‘Stranded Inventory’. On the Stranded Inventory page, Amazon will provide a stranded reason, such as a missing attribute or an incorrectly flagged prohibited claim. Sellers can either appeal or fix the issue.

In many cases, the issue can be resolved by modifying the copy in the listing. When resolving a pesticide claim, for example, removing words like ‘bugs’, ‘pests’, ‘mildew’, ‘mold’, and ‘insects’ typically remove the ASIN from Stranded Inventory status.

Performance NotificationsPerformance Notifications are sent to sellers when an ASIN is flagged for a performance issue. The hàng hóa detail page may be removed from Amazon, or sellers may just receive an error that needs khổng lồ be fixed while they continue selling. Lớn resolve Performance Notifications, sellers must submit a Plan of action (POA) with three parts: Root Cause, Corrective Actions, và Preventative Actions.

Sellers can visit their Voice of the Customer dashboard in Seller Central to review the flagged ASIN and find any recent customer comments that relate lớn the performance issue raised by Amazon. After submitting a proper POA, the performance notification should be removed.

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Selling products on Amazon is complicated. Between sale efforts, logistics, và case management, sellers have a lot on their plate—especially when they’re managing their own brand. Showroom to this the consistent monitoring of Amazon product listings, and constantly combatting unauthorized sellers, it can become a bit overwhelming.

Working with a trusted Amazon Wholesale Seller or Amazon Seller Consultant can help eliminate both the kinh doanh and logistics bao tay of selling on the platform as well as the ongoing maintenance & upkeep of your listings. At tanhailonghotel.com.vn, we take the hassle out of Amazon seller management & let brands focus on creating winning products & businesses.

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